“It is up to you how data will be collected and how it will be used. Decisions you make every day have that power.” Peter Coffee, Salesforce VP of Strategic Research. 


Midwest Dreamin’ always draws a great mix of users and partners from the Salesforce community. As developers, admins, marketers and other roles, Coffee reminded attendees that we have a lot of influence in the future of the constantly evolving technology industry. This concept was a guiding theme throughout the conference. Salesforce leaders from across the country shared their tips and tricks to navigating the complexities of an organization using Salesforce and its applications, which will help to drive a company and the industry forward.


As a Salesforce Consulting Partner, CleanSlate works with our clients to assess the overall health of their Salesforce org and provide meaningful feedback on how to best leverage the platform to meet their business needs. This includes Lightning Readiness, automating complex use cases with Flow, Community Branding and Advanced Customizations as well as Roadmaps and strategy including DevOps best practices. CleanSlate employees at the conference got to attend several sessions led by experts in their field that were user focused and informative on how to use emerging Salesforce tools to solve real business issues.

From Code to No Code: Rewriting Your Apex Code Into Flow

Rakesh Gupta explained the intricacies of replacing code with an all-clicks solution that admins can own. He demonstrated that “Lightning Flow and Lightning Process Builder can handle most automation use cases that once required Apex.” 

How to Design Your First AI Experiment with Einstein Prediction Builder

Steve Siler taught how the process of the scientific method can be applied to your first AI Experiment. The session demonstrated how to deliver great insights to executives and end users through creatively forming an AI hypothesis, identifying supporting data, and testing for the right controls.


Midwest Dreamin’ keynote speakers were not only inspiring, but were readily accessible for follow up conversations during the event. Kris Lande, Zayne Turner, Kristen Engelhardt, Peter Coffee and Sean Alpert from the Salesforce leadership team spoke powerful messages to the energized crowd. Kris Lande, Salesforce VP of Trailhead Marketing, emphasized that we are all marketers. We serve as advocates for our business, for our product or service and for ourselves. It is imperative that we work intentionally and passionately, because “when you are marketing something you are passionate about, it doesn’t feel like marketing.” Kristen Engelhardt

Salesforce VP of Customer and Market Insights, provided an empowering closing address to Midwest Dreamin’. Kristen emphasized, through her personal stories, how powerful intimate regional events like Midwest Dreamin’ are to the Salesforce community. Like the Platform, the Salesforce ecosystem creates multiple paths for us all to learn from each other, make mistakes, push our limits, and ultimately land our dream job. 

Thank you to Salesforce executives, event sponsors and session leaders for a memorable Midwest Dreamin’ 2019. Sean Alpert, Salesforce VP of Product Marketing, reminded us to “fall in love with the problem, not the solution.” We hold a lot of power, and have access to a lot of valuable resources that can be leveraged to be successful and to make strides in our industry.