Our team is excited to announce that we’ll be going to Midwest Dreamin’ 2017 on August 10th and 11th in Chicago. We’re a Silver Sponsor for this year’s event—and we’ll be attending alongside our partners at CheckMarx.

Midwest Dreamin’ is a Salesforce community conference organized by regional user group leaders who decided to bring a super user group to the Midwest for education and networking. In a nutshell, it’s Dreamforce for those who can only “dream” of traveling to San Francisco. So it’s not surprising that the agenda at Midwest Dreamin’ looks exactly like it does at Dreamforce, full of keynote speeches, breakout sessions, demo jams, receptions, and more.

August 10

Description Start Time End Time
Registration 7:30 AM 6:30 PM
Exhibit Hall 8:00 AM 6:30 PM
Opening Keynote 9:00 AM 9:45 AM
Breakout Sessions 10:00 AM 10:30 AM
Demo Jam Round 1 10:45 AM 11:25 AM
Lunch 11:15 AM 1:15 PM
Demo Jam Round 2 12:20 PM 1:00 PM
Breakout Sessions 1:15 PM 1:45 PM
Breakout Sessions 2:00 PM 2:30 PM
Demo Jam Round 3 2:45 PM 3:25 PM
Breakout Sessions 3:30 PM 4:00 PM
Keynote Address 4:15 PM 5:00 PM
Opening Reception 5:00 PM 6:30 PM


August 11

Description Start Time End Time
Registration 8:00 AM 11:15 AM
Exhibit Hall 8:00 AM 1:00 PM
Breakout Sessions 8:30 AM 9:00 AM
Breakout Sessions 9:15 AM 9:45 AM
Breakout Sessions 10:15 AM 10:45 AM
Mega Demo Jam Finale 11:00 AM 1:15 PM
Closing Keynote 11:15 PM 12:00 PM
Closing Reception 12:00 PM 1:00 PM
Event Concludes 1:00 PM

All sessions are designed to leave users, admins, and developers with an increased breadth and depth of Salesforce knowledge that can benefit any organization. There will be lots of topics covered at Midwest Dreamin’, including:

  • Flipping the Switch to Move to Lightning
  • Inclusion, Equality, and Equity
  • The Principals of Principles for Applying Agile and DevOps for Salesforce Development
  • Take Your Admin Skills to the Next Level – Intro to the Dev Console
  • Pardot and the Marketing Metrics that Matter
  • And much more

As you can see, the topics will cover a wide range of subjects, and can apply to just about anybody working with Salesforce. Attendees will also learn how to increase the “Ohana” culture within your organization.

If you want to learn more about Midwest Dreamin’—or have any questions about Salesforce and how it can optimize your business—contact us today.